Customer satisfaction (CSAT) surveys are used to understand your customer's satisfaction levels with your organization's products, services, or experiences.
Customer satisfaction surveys give firms specific information about positive and negative perceptions, which could improve marketing or sales efforts. These perceptions are especially important because of the increased use of social media by people of all ages. One negative comment posted on a social media site could be seen by thousands of potential customers. Angry customers can use unfair criticism and untrue statements to harm a firm's reputation. Repairing the damage or countering false representations could prove costly.
A customer satisfaction survey might be worthless unless it creates statistical data that can be scientifically analyzed. The first step to developing a meaningful online survey is to establish intended goals and a process for comparing results. Employees responsible for analyzing survey results should have some background in statistics to make the survey meaningful. When drafting survey questions, as much detail as possible should be included in the questionnaire, along with an area for independent customer comments.
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